Creating a successful Landing Page is more than designing something pretty in the Unbounce editor.

Assuming you have a clear picture of your conversion funnel, there are a few tools you need to use to make sure your landing page is working at its full potential.

Tracking: you need to have GA, Facebook, or your pixel installed to track the user’s activity.

User’s behavior: tracking a user’s activity is not enough; you need to know what the users are doing each step along the funnel. Sessions replay, heatmaps, funnels analysis, anything that a tool like Mouseflow, Hotjar, or Mixpanel can give you, will be invaluable.

Payments: it is unlikely (and expensive) that you have your payment system, so you need a service like Stripe and Zuora (to handle subscriptions) to process payments.

Funnel analysis: you need to combine tracking data, users’ behavior data, and payment data in a business analytics dashboards, to have a full picture of how your landing page is doing. Tools like Tableau or Google Data Studio can assist here.

leocelis

Hi! My name is Leo Celis. I’m an entrepreneur and Python developer specialized in Ad Tech and MarTech.

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