The user’s journey can extend beyond multiple screens. Each screen is composed of various steps or also called micro-interactions.

The most common ones are those associated forms.

From a simple email subscription to a complicated multi-steps purchase, the user has to go through forms, and interact with fields.

Part of optimizing your user’s journey is to improve the conversion rate in these field to field, micro-interactions.

There are tools in the market, like Zuko, to track completions, abandons, and field conversions. Check it out!

leocelis

Hi! My name is Leo Celis. I’m an entrepreneur and Python developer specialized in Ad Tech and MarTech.

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